Trademarks

Trademarks are terms, phrases, logos, colors and sounds whose purpose is to inform consumers of the source of particular goods or services. For example, the PEPSI® term and the red and blue circle logo are each trademarks that identify a brand of cola.  Trademark law has two important functions.  The first function is to protect consumers from being duped by the use of confusingly similar trademarks on related goods or services.  The second function is to protect the trademark owner by preventing others from passing their products off as those of the trademark owner. Federal trademark registration provides a convenient path for trademark owners to protect their rights. Federal registration of a trademark will allow the mark owner to place the ® next to the mark and provide notice to others that the mark is an existing registered trademark. We can:

• conduct trademark searches and prepare registrability opinions
• prepare and file trademark applications
• respond to office actions
• prepare trademark renewals
• monitor registered trademarks for unauthorized use
• file trademark oppositions and petitions to cancel